Twitter introduces ‘promoted stickers’ for brands

Twitter introduces ‘promoted stickers’ for brands, with Pepsi as first partner

Twitter introduces ‘promoted stickers’ for brands, with Pepsi as first partner

Twitter made its stickers for photos available to everyone at the end of last month, and now the company has quickly followed that up with the launch of its first branded stickers.

Twitter calls them “promoted stickers” but essentially they are branded stickers… well subtly branded stickers, at least.

Pepsi is the first partner on board in an undisclosed deal that allows Twitter users to plaster stickers designed by the fizzy pop company onto their photos. Doing so and posting the photo triggers a hashtag to appear inside the tweet, which makes it discoverable to Pepsi — perhaps for further promotion or competitions — and that, in turn, helps promote the brand in a different way on Twitter. That’s the theory, anyway.

Source:Brian Yanish - MarketingHits.com